Brand Manager GYN/GU

Role Summary

Drive the commercialisation of a brand on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth.

Job Responsibilities

• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
• Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor and market expert of assigned brand.
• Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Drive and align the Cross-functional Brand Team.
• Participate in the training & development for field force and other customer facing roles on brand information.
• Build and maintain a strong network in the field.
• Responsible for budget of assigned brand(s).
• Comply with all external regulations and internal policies.
• Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy (Patient Group interactions) and Procurement (engagement of third-parties).

Leadership and Functional Capabilities:

• Exemplify the AstraZeneca Values and behaviours (see annexe)
• Marketing Excellence
  • Brand Planning
  • Product Launch
  • Multichannel/Omnichannel Marketing
  • Portfolio Selling
• Knowledge
  • Disease, Science, Product, Therapy, Competitors
  • Clinical Trial Methodology
  • Compliance
• Business Acumen
  • Healthcare policy landscape
  • Market Access Environments
  • Business Insights, SFE
  • Finance Acumen
• Cross-functional Leadership
  • Patient centric brand leadership
  • Lead without authority & foster collaborative work
  • Personal effectiveness and impact on others
  • Peer coaching

Typical Accountabilities (per AZ framework and regulatory expectations):

• Conduct activities and interactions consistent with Company values and in compliance with the Code of Conduct and supporting Policies and Standards relevant to your role.  Complete all required training on the AZ Code of Conduct and supporting Policies and Standards on time.   Report potential issues of non-compliance.
• Manager Accountabilities at AstraZeneca include Ethical Conduct and Compliance, Team Management, Performance Management, Individual Development Planning, Talent Management, Recruitment, People information, SHE accountabilities, and Fiscal and Financial awareness. 

Education, Qualifications and Experience

Essential

• Master’s Degree in Scientific Field or related
• Languages: Trilingual English, French, Dutch
• Experience managing complex projects
• Proven brand management experience

Desirable

• Sales experience
• Understanding of the development and commercialization of pharmaceutical products in Belux
• Understanding of the Belgium and Luxembourg Healthcare environment
• Experience in Insight/Market Research & brand forecasting
• Experience of launching a product

Key Relationships to reach solutions

Internal (to AZ or team)

• Business Unit Director
• Marketing team
• Global Brand Leads
• Sales
• Market Access & Government Affairs
• Medical Affairs Manager/ Medical Science Liaison
• Finance
• Compliance

External (to AZ)

• Healthcare Professionals & Key External Experts (KEEs)
• Pricing and Market Access professionals
• Patient Groups
• Creative agencies, Media, 3rd Party Suppliers

Date Posted

10-Sept-2025

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.